Individual Towels

Say goodbye to crunchy, sad towels and hello to your new daily essential. Our individual towels are made for real life — soft on the skin, thirsty (in a good way), and available in colours that actually make you smile. Whether you’re upgrading your towel game or just grabbing a backup for surprise guests, these are the kind of towels that do it all.

Perfect for the bathroom, gym bag, beach tote or linen cupboard, they’re absorbent without feeling heavy, quick-drying without being thin, and soft without losing their fluff. And the best part? You don’t need to commit to a full set. Grab one, mix ‘n match, or build your dream stack colour by colour. You’re in control, baby.

Whether you go for calming neutrals or bold brights, these affordable towels bring that hotel-at-home energy without the overpriced tag. Soft, stylish, and seriously underrated.

Towels = instant bathroom upgrade. Stack a few neatly on open shelving or hang them in colour order for a mini moment. If you’re going neutral, add texture with woven baskets and a fluffy bath mat. Love colour? Use contrasting towels to break up white tiles or muted tones.

Mix your bath towels, hand towels, and face cloths with similar hues or go full rainbow — it’s your space, your mood. Even one vibrant towel on a hook can make a space feel more curated. And yes, folding them like a fancy spa is encouraged (but totally not required).

These soft individual towels are also perfect for styling beyond the bathroom — think picnic baskets, gym bags, or beach day essentials. Easy to wash, quick to dry, and always ready for the next adventure.

How do I choose the right individual towel for me?

Think about size, texture, and colour. Our individual towels come in a variety of shades and sizes, so whether you need a full bath towel, a hand towel for the guest loo, or a soft face cloth for your skincare routine, you can mix and match what you need. It’s custom towel shopping at its finest.

Can I style towels using other bathroom accessories?

Absolutely. Try pairing your towels with bathroom bits in the same colour family — like a soap dish, toothbrush holder, or bath mat. Or go monochrome for that clean aesthetic. Even adding a little plant nearby can give your towel setup a spa-like glow. Cute towels = an instant serotonin boost.

What’s the best way to care for individual cotton towels?

Wash your towels on a warm cycle and avoid fabric softener (it can reduce absorbency). Tumble dry low or line dry for best fluffiness. To keep colours vibrant, wash similar shades together and avoid bleach. Our soft cotton towels are made to last — no crunchy, tired fabric here.